SummaryE-commerce is developing at a rapid pace since the pandemic started. In the year 2022, a major Thai e-commerce companies, such as Lazada have made their profit after operating for over a decade. They are now concentrating on developing their technology to attract customers and increase profits, rather than engaging in a price war.
The expansion of online marketplaces in Thailand will also draw Chinese warehouses to build in the country, lowering product costs and speeding up delivery times. The article also discussed how digital financial services like LazadaPay and ShopeePay, which offer services like online payment services and digital loans to increase customer convenience, contribute to the growth of Thai e-commerce.
Additionally, Thailand's e-commerce is shifting toward specialized marketplaces that address particular customer needs and categories. These kinds of marketplaces include the home goods-focused, NocNoc and the healthcare-focused, HDmall. Furthermore, there are additional online shopping choices, like Grab Food and grocery shopping in Lineman, that offer goods delivery to customers in a matter of hours or less after placing an order.
Today's e-marketplaces extend outside the store's website or well-known e-commerce businesses; examples of these include the marketplace on Facebook and the TikTok shop, among several other social media platforms. Live stream sales, which are becoming more and more common in Thailand, can help with that. Influencers, live video, social media, and interactive elements are all used in live selling to engage consumers and boost income.
Finally, businesses are investing in and employing AI in every area of their retail and e-commerce operations due to the technology's rapid developments. One of the many advantages of implementing AI into e-commerce operations is the ability to target marketing through deep personalization based on user interactions. Artificial intelligence (AI) algorithms can increase customer retention rates and sales by providing what customers really want through the investigation of vast amounts of information.
Why is this important for the businesses?The evolution of online marketplaces has transformed how people shop for goods and services. Nowadays, it's much easier to order food for delivery right to your doorstep through online shopping. Many retail stores have shifted from being physical-only to having an online presence, especially during the COVID-19 pandemic when people couldn't shop in person as before.
While online shopping and deliveries have been around for a while, recent years have brought significant advancements in the online shopping experience. New technologies have been developed to make shopping more convenient for customers. It's essential for businesses to keep up with these technologies and adopt new ways of selling their products.
Furthermore, the rise of e-commerce has created more online sellers and entrepreneurs. With increased competition in this space, sellers must differentiate themselves and continually improve their products and services to thrive in the market. This competition can lead to better quality goods and services, benefiting both the market and consumers.
As more sellers enter the market, there's a need for more consumers. Sellers can achieve this by diversifying their sales channels and enhancing their marketing efforts to attract more customers. E-commerce is predicted to grow more stable and massive with the aid of AI and technological advancements, which will increase revenue and increase sales for numerous enterprises. Ultimately, this will boost the country's economy.
Reference: (https://)bangkokpost.com/business/general/2531990#group=nogroup&photo=0