Worried Chinese shoppers scrimp, dimming the appeal of a Singles’ Day shopping extravaganzaSummary:China's annual Singles' Day (also known as double11 or 11.11) online retail extravaganza, popularized by e-commerce giant Alibaba, is facing challenges due to faltering consumer confidence. A Bain & Company survey of 3,000 Chinese shoppers found that over three-quarters plan to spend less this year or keep spending level due to uncertainties over the economy. This includes Shi Gengchen, whose billiard hall business in Beijing's trendy Chaoyang district has slowed.
Chinese consumers were much more eager to splurge before COVID-19 hit in 2020, spending $38 billion in 24 hours on Alibaba's e-commerce platforms during Singles' Day in 2019. However, the Chinese have become much more cautious over splashing out on extras, with analysts saying that shoppers are likely to pick up deals on daily necessities like toothpaste, tissue paper, and laundry detergent, rather than high-end cosmetics and luxury brands. E-commerce platforms are emphasizing low prices for this year's festival, hoping to attract value-conscious customers looking for good deals. Furthermore, JD.com reported a record transaction volume, order, and user numbers during the festival, with more than 60 brands recording over 1 billion yuan ($137 million) in sales. Business volumes for express delivery service providers also hit a new record during the festival.
Why it is interesting/important:1. Insight into Economic Trends: The news provides insight into the current economic conditions in China, particularly how consumer confidence is being affected by concerns about income. This is important for understanding broader economic trends and the impact on businesses.
2. Impact on Retail Extravaganza: Singles' Day is a significant annual online retail event in China, and it's interesting to see how consumer behavior is changing in the lead-up to this event. The fact that a significant number of Chinese shoppers plan to spend less or keep spending at the same level reflects a cautious approach, possibly driven by economic uncertainties.
3. Shift in Consumer Behavior: The news highlights a shift in Chinese consumers' behavior, with people becoming more cautious and selective in their spending. The observation that consumers are now more focused on essential items rather than luxury goods indicates changing priorities and a more practical approach to shopping.
4. E-commerce Strategies: The strategies employed by e-commerce platforms, such as emphasizing low prices, reflect the changing consumer mindset. The article mentions the focus on "value-conscious customers looking for good deals," and the success of these strategies is reflected in the high transaction volumes as reported by JD.com.
5. Global Economic Implications: China is a major player in the global economy, and any shifts in consumer behavior and spending patterns in the country can have ripple effects globally. Understanding these trends provides valuable insights for businesses and policymakers worldwide.
Reference:(https://) abcnews go com /Business/wireStory/worried-chinese-shoppers-scrimp-dimming-appeal-singles-day-104814002
Author: 6405614 Boonyaporn Tantanakul