SummaryTikTok, owned by ByteDance, has guaranteed to invest billions of dollars in Southeast Asia over the next few years despite the increasing of global concerns over data security. The region, with a 630 million population and 325 million monthly TikTok users, presents a major market for TikTok. However, TikTok faces stiff competition from e-commerce giants like Shopee, Lazada, and Tokopedia and it's working hard to convert its enormous user base into a significant source of e-commerce revenue. The investment plan will cover things like helping small vendors, advertising, and training. Although growing its content and branching out into e-commerce, TikTok still ranks behind competitors in terms of e-commerce sales. The app has been the subject of data security scrutiny and has been banned in several countries; however, in Southeast Asia, content-related concerns more than government bans.
Why it's Interesting/Important?-This indicated that Southeast Asia is the major market for TikTok
-Tiktok may become one of the biggest e-commerce in the future due to its enormous user base in Southeast Asia. This will affect the market to be more competitive and beneficial to the customers because they will have more choice to choose when buying any goods.
-Tiktok has an advantage on the e-commerce market because sometimes the users are not interested in buying anything; however, when they watch the videos on their page which contain interesting products. The desire for that goods will occur. Finally, they will choose to buy it from TikTok
-Due to the fact that users can use TikTok as the platform for sharing any content. This makes people have more enjoyment in playing social media, which makes TikTok attract more users everyday. Besides, posting short videos and pictures. Users can send the message with their friends and also like and comment. On top of that. Therefore, TikTok can become one of the main social media in the future.
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Article Reference: (https://)edition.cnn.com/2023/06/15/tech/tiktok-southeast-asia-billion-dollar-investment-intl-hnk/index.html
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