After covid19 situation in the first quarter of 2022, Netflix announced that the number of members has decreased by 200,000 people and has predicted it will decrease the opposite way of investor prediction.
This is due to the growth of other streaming services such as Disney+, apple TV, HBO, and other platforms. Factors after COVID include inflation and the case of Russia invading Ukraine, causing Netflix to withdraw from Russia and made loss Russia customer more than 700,000 people.
However, Netflix has plans to solve the bad situation by increasing the price of sharing ID and Earning profit from advertising in their platform.
War and competitor make Netflix downfall
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